CRM and marketing automation recruitment

Ten seats sit under CRM and marketing automation, from Salesforce and HubSpot administrators to Marketo, Pardot and Eloqua specialists. We split them by the stage each one owns and screen for systems they fixed, not certifications. We place permanent hires, not contract staff, for a flat 15% once your hire starts.

Practice
RevOps, Systems & Data
Reports into
RevOps or marketing operations lead
Seniority
Administrator to Manager
Operations manager working on a laptop at her desk
  • 10seats in this function, each briefed on its own terms
  • 15%of first-year base, paid only once your hire starts
  • 10working days from a signed brief to your shortlist
  • $0upfront: no retainer, no exclusivity, no monthly minimum

Ten seats, and which one you are filling

Most briefs in this function start with a platform: a Salesforce admin, a HubSpot person, someone who knows Marketo. The platform narrows the search, but the problem picks the seat: dirty data, a build backlog or leads sales will not take.

From program to pipeline, and the seat that owns each stage

Stage 1 of 6: Build programs

Moves: launch time, deliverability and errors caught before send

4 seats

  • Marketing Automation Specialist

    Building and launching programs in your marketing automation platform: emails, forms, landing pages, lists, nurture streams and the QA before every send.

    Brief us when marketing plans more programs than anyone can build, and every launch waits on one person.

  • Pardot Specialist

    Pardot for teams that sell in Salesforce: programs, scoring, forms, campaign tracking and the alignment between the two systems that sales relies on.

    Brief us when your Pardot setup has outgrown whoever installed it, or the numbers in Pardot and Salesforce no longer agree.

  • Marketo Specialist

    Marketo at scale: program templates, nurture, scoring, the CRM sync and the naming and folder discipline that keeps a large instance usable.

    Brief us when your Marketo instance holds years of programs nobody dares archive, or every build depends on one person's memory.

  • Eloqua Specialist

    Eloqua for large marketing teams: campaigns, segments, scoring and the data standards that let several regions or business units share one instance.

    Brief us when each region builds campaigns its own way in Eloqua, so no two report alike and nobody can compare them.

Stage 2 of 6: Qualify leads

Moves: MQL to SQL conversion and sales acceptance

1 seat

  • Marketing Automation Manager

    The platform and the lifecycle it runs: lead scoring, lifecycle stages, nurture design, the CRM sync and the handoff sales has agreed to.

    Brief us when sales says marketing's leads are not ready, scores mean nothing, and nobody can define an MQL.

Stage 3 of 6: Follow up

Moves: response time and meetings booked

1 seat

  • GoHighLevel Administrator

    GoHighLevel accounts for your team or your clients: pipelines, automated follow-up, booking, forms and the templates each new account is built from.

    Brief us when leads wait hours for a first reply, or each new client account is built by hand from nothing.

Stage 4 of 6: Run the CRM

Moves: user adoption and changes shipped without breaking reports

2 seats

  • Salesforce Administrator

    The Salesforce org: users and permissions, objects and fields, automation, reports and dashboards, and a release process that does not break them.

    Brief us when reps work around Salesforce, change requests wait weeks, or every release breaks a report someone relies on.

    Hire a Salesforce Administrator
  • HubSpot Administrator

    Your HubSpot setup across marketing and sales: properties, lifecycle stages, pipelines, workflows, permissions and the integrations that feed it.

    Brief us when marketing and sales share HubSpot, and nobody can say which properties, lists and workflows still matter.

Stage 5 of 6: Keep data clean

Moves: data completeness and duplicate rate

1 seat

  • CRM Administrator

    Day-to-day configuration and hygiene in whichever CRM you run: users, fields, imports, dedupes and the validation that keeps reports honest.

    Brief us when duplicates pile up, key fields sit empty, and every report needs a manual fix before anyone reads it.

Stage 6 of 6: Own the system

Moves: a roadmap that ships and reports leadership trusts

1 seat

  • CRM Manager

    The CRM as a product: the roadmap, data model, integrations and release process, plus the administrators who do the work and the reports leadership reads.

    Brief us when several teams change the CRM, nobody decides what ships, and leadership no longer trusts its reports.

    Hire a CRM Manager

Measured on

  • Data completeness
  • Duplicate rate
  • CRM adoption
  • Request backlog
  • Sync errors
  • Speed to lead
  • MQL to SQL conversion
  • Email deliverability
  • Program launch time
  • Automation failures
  • Report accuracy
  • Meetings booked

Every CRM candidate has the certifications. Few can show an instance they inherited and fixed.

CRM and automation resumes are lists of platforms and certifications, and both are easy to collect. We screen for the work underneath: an instance they cleaned up, a live problem on your platform, how they release a change, and the requests they had the judgment to refuse.

  1. An instance they inherited

    We ask for the state of the last org, portal or instance they took over, what they fixed first and why, and what it looked like when they left. Certifications without a cleanup story are where we dig.

  2. A live problem on your platform

    Candidates work a scenario on the platform you run, whether Salesforce, HubSpot, GoHighLevel, Marketo, Pardot or Eloqua: a sync error, an automation that fires twice, a lead that routes to nobody. We score the diagnosis, not the clicks.

  3. How they ship a change

    We ask how they test and release a change: where they build it, who signs it off, how they roll it back and how users hear about it. Then we check the answer with a former manager.

  4. Requests they refused

    We ask for a request from sales or marketing they turned down or reshaped, and why. Every yes adds a field, a rule or a report someone must maintain, so we ask the people who used the system whether it got better on their watch.

Not sure which seat you need? Tell us which platforms you run and where records or leads get lost, and we will tell you which of the ten owns it.

What CRM and automation seats pay in the US

Public US benchmarks, read October 2026. CRM and automation pay is mostly base salary: for Salesforce developers, the nearest title Built In covers, self-reported additional cash averages $11,061, against an average base of $113,427. Each bar runs from the 25th to the 75th percentile of base salary on Salary.com; Built In has no page for these five titles. Administrator bands sit close together, and marketing automation managers sit highest.

Each bar runs from the 25th to the 75th percentile, the middle half of reported pay.

Base salary

  • CRM Manager

    Salary.com base benchmark

    $87,622 to $111,874 base

  • Salesforce Administrator

    Salary.com base benchmark

    $81,358 to $96,711 base

  • HubSpot Administrator

    Salary.com base benchmark

    $82,344 to $103,249 base

  • Marketing Automation Manager

    Salary.com base benchmark

    $113,573 to $137,157 base

  • Marketing Automation Specialist

    Salary.com base benchmark

    $72,925 to $94,258 base

CRM Manager, Salesforce Administrator, HubSpot Administrator, Marketing Automation Manager and Marketing Automation Specialist: Salary.com base salary, 25th to 75th percentile, United States, as of October 1, 2026. Built In figures in the lead: Salesforce developer average base and additional cash, self-reported, reviewed October 4, 2026. Public aggregates, not ZaphyrRecruit placement data.

Ten working days, brief to shortlist

The clock starts when the brief is signed and stops when three to five calibrated candidates are in front of you. Most of that time is spent talking to people, not searching for them.

  1. Day 1

    Calibration call

    Forty-five minutes with whoever the hire reports to. We leave with the number the seat owns, the range you can pay and the two or three things that genuinely disqualify.

  2. Days 2 to 7

    Search and screen

    We build the list from people doing the job now, approach them directly and screen every name against the brief before it reaches you.

  3. Days 8 to 10

    Shortlist with evidence

    Three to five people, each with a page: what they have run, why they fit this seat, pay expectations, notice period and where they are weak.

  4. After the shortlist

    Interviews, offer, start

    Interviews run at your pace. We handle scheduling, references and the counter-offer conversation, and nothing is payable until your hire starts.

What clients have written to us

Three clients, quoted as they wrote to us about searches we ran for them. We publish no names or logos without permission.

Questions employers ask before briefing a CRM or automation search

A CRM administrator keeps the system sales works in clean and usable; a marketing automation manager decides how leads are scored, nurtured and passed into it. The administrator owns users, fields, permissions and data quality. The manager owns lifecycle stages, scoring, nurture design and the handoff into the CRM. Even on one shared platform they are two jobs. Hire the administrator when sales distrusts the data, and the manager when sales distrusts the leads.

Define what the org needs, then test hands-on depth against it. A Salesforce administrator owns users and permissions, objects and fields, automation, reports and the release process. We test those on a live scenario, such as an automation that fires twice or a permission change that exposes the wrong records, and ask how they would ship the fix. Certifications count, but a former manager confirming an org they cleaned up counts for more.

A flat 15% of the hire’s first-year base salary, payable only once they start. On a $100,000 base that is $15,000, and the same 15% applies to every seat on this page, from administrator to CRM manager. There is no retainer, no exclusivity and nothing to pay if the search does not produce a hire. If a placement leaves inside the guarantee period, we rerun the search at no further fee.

Salary.com puts Salesforce administrators at $81,358 to $96,711 base and HubSpot administrators at $82,344 to $103,249 (October 2026). CRM managers sit at $87,622 to $111,874, marketing automation specialists at $72,925 to $94,258 and marketing automation managers at $113,573 to $137,157. Built In publishes no page for these titles, so each figure is single-source. Instance size, the number of connected tools and platform depth move the number.

When the platform itself is the risk: a large or aging instance, a migration onto or off it, or a scoring and nurture rebuild that only someone with years on that platform can do safely. A generalist marketing automation specialist suits a clean setup where the work is building and launching programs. Depth in one of the three transfers slowly to the others, so for a rebuild we brief on the platform first and the industry second.

Usually a CRM administrator, because scoring, routing and every revenue report depend on clean CRM data. Hire the marketing automation specialist first when the CRM is in order and marketing has more programs planned than anyone can build. On one shared platform, a single administrator often covers both until the volume splits the work. Add a CRM manager once several people change the system and someone has to decide what ships.

Yes. A CRM manager, an administrator and a marketing automation specialist hired as one structure is how we run a pod, briefed together so each search builds on the last instead of restarting. The same 15% applies to each hire, payable as each one starts. The manager usually comes first, so they can shape the seats beneath them and sit in on the later interviews.

Ten working days from a signed brief to a shortlist of three to five calibrated candidates. The platform scenario sits inside that window, so your own interviews can focus on your stack, your data and your team. Interviews and the offer then run at your pace, and we handle scheduling, references and the counter-offer conversation along the way.

Brief us on a CRM seat

Tell us your stack, the problem the seat should fix and who it reports to. We reply within one business day with which of the ten seats it is and what it pays.


If you run CRM or automation platforms and are reading this

We build shortlists from people doing this work now, often before a seat is advertised. Set up a job alert for operations roles, or send your CV and we will come to you when a seat opens.

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