Roles we recruit
Seven practices, 27 functions. Start at the practice when you cannot yet name the title; go straight to the function when you can.
Browse all 229 roles Brief us on a seatFlat 15% of first-year base · shortlist in 10 working days
Eight seats sit under marketing operations, from the CRM administrator who keeps the data clean to the manager who owns a funnel the board trusts. We split them by the stage between a form fill and a revenue report, screen for processes they built and fixed rather than tools they list, and charge a flat 15% only once your hire starts.
Most marketing ops briefs ask for a manager and describe a data problem, a routing problem or a reporting problem. We start with where leads and numbers get lost.
From form fill to revenue report, and the seat that owns each stage
Moves: clean data and integrations that hold
2 seats
The martech stack: platform selection, integrations, permissions and the roadmap that keeps tools from multiplying.
Brief us when you pay for tools nobody fully uses, and data breaks every time two of them sync.
The CRM's configuration and data: fields, objects, workflows, permissions and the hygiene every report depends on.
Brief us when reps work around the CRM, duplicates pile up, and every report needs a manual fix.
Moves: speed to lead and routing accuracy
1 seat
The lead lifecycle: capture, scoring, routing, service levels and the handoff to sales, measured on speed and accuracy.
Brief us when leads sit unassigned for days, or sales complains the leads they get are not ready.
Moves: campaigns live on time and without errors
1 seat
Campaign execution: builds, lists, tracking, QA and launch checklists, so campaigns go live on time and report correctly.
Brief us when campaigns launch late or with broken links, wrong lists and missing tracking.
Moves: attribution coverage and return by channel
2 seats
Marketing performance analysis: channel, campaign and funnel reporting, and the budget recommendations that follow.
Brief us when the team cannot say which programs produce pipeline, so the budget is set by habit.
Hire a Marketing AnalystHow credit for pipeline is assigned: touch tracking, attribution models and the agreed rules marketing and sales both accept.
Brief us when every channel claims the same deals, and nobody trusts the attribution report.
Moves: funnel reporting sales and finance agree on
1 seat
The link between marketing and revenue data: funnel reporting, pipeline analysis and the definitions sales, marketing and finance share.
Brief us when marketing and sales report different pipeline numbers to the same board.
Moves: a funnel the board trusts
1 seat
The machinery behind marketing: the stack, lead lifecycle, campaign operations and the funnel reporting marketing is judged on.
Brief us when marketing runs on workarounds, and nobody can explain the funnel numbers end to end.
Measured on
Marketing operations resumes are lists of platforms and certificates, and both are easy to collect. We screen for the system thinking behind the tools: the lead flow they ran, a broken process they fixed, hands-on depth in your stack and how they work with sales and RevOps.
We ask candidates to sketch the lead lifecycle they last ran, from form fill to closed-won: scoring, routing, handoffs and service levels. A tool list without a flow is where we dig.
We ask for one fix with numbers: a dedupe, a routing failure, a broken attribution model, and what changed after it.
We test hands-on knowledge of the platforms you run, such as Marketo, HubSpot, Salesforce or Pardot, with a scenario rather than a certificate.
We check with a former manager how they handled the sales side of the handoff and disputes over lead quality.
Not sure which seat you need? Tell us where leads and numbers get lost between the form and the forecast, and we will tell you which of the eight owns it.
Public US benchmarks, read October 2026. Marketing operations pay is mostly base salary. Manager and platform seats sit close together; analyst and administrator seats sit lower.
Each bar runs from the 25th to the 75th percentile, the middle half of reported pay.
Base salaryAverage total pay, base plus variable
Marketing Operations Manager
Salary.com base, Built In total
$112,100 to $135,400 base$115,990 average total
Marketing Automation Manager
Salary.com base benchmark
$113,573 to $137,157 base
Marketing Analyst
Salary.com base, Built In total
$84,504 to $105,186 base$102,543 average total
CRM Administrator
Salary.com base benchmark
$82,156 to $98,743 base
Marketing Operations Manager: Salary.com base salary, 25th to 75th percentile, United States, as of October 1, 2026, with Built In average total compensation (self-reported), reviewed September 28, 2026. Marketing Automation Manager and CRM Administrator: Salary.com base salary, as of October 1, 2026. Marketing Analyst: Salary.com base salary, as of October 1, 2026, with Built In average total compensation, reviewed October 5, 2026. Public aggregates, not ZaphyrRecruit placement data.
The clock starts when the brief is signed and stops when three to five calibrated candidates are in front of you. Most of that time is spent talking to people, not searching for them.
Day 1
Forty-five minutes with whoever the hire reports to. We leave with the number the seat owns, the range you can pay and the two or three things that genuinely disqualify.
Days 2 to 7
We build the list from people doing the job now, approach them directly and screen every name against the brief before it reaches you.
Days 8 to 10
Three to five people, each with a page: what they have run, why they fit this seat, pay expectations, notice period and where they are weak.
After the shortlist
Interviews run at your pace. We handle scheduling, references and the counter-offer conversation, and nothing is payable until your hire starts.
Three clients, quoted as they wrote to us about searches we ran for them. We publish no names or logos without permission.
Marketing operations runs the systems, data and processes behind marketing; revenue operations runs them across marketing, sales and customer success. Marketing ops owns the lead lifecycle, campaign operations and attribution. RevOps owns the end-to-end funnel, forecasting and the CRM for every team. Many companies hire marketing ops first and add RevOps as sales grows.
A flat 15% of the hire’s first-year base salary, payable only once they start. On a $110,000 base that is $16,500, and the same 15% applies to every seat on this page. There is no retainer, no exclusivity and nothing to pay if the search does not produce a hire. If a placement leaves inside the guarantee period, we rerun the search at no further fee.
Salary.com puts marketing operations managers at $112,100 to $135,400 base, and Built In reports $115,990 average total compensation, self-reported (October 2026). Marketing automation managers sit at $113,573 to $137,157 base and CRM administrators at $82,156 to $98,743 on Salary.com. The platforms you run and the size of the stack move the number.
When marketers spend more time fixing tools and lists than running programs. Common triggers are a marketing automation platform nobody fully owns, leads that sit unrouted, or a board asking for funnel numbers nobody can produce. A first hire should be a builder who can admin the stack, not a strategist who needs a team.
Yes. We brief every search with your stack named and test hands-on depth in it, because a strong HubSpot operator is not automatically a strong Marketo operator. Platform knowledge matters most for administrators and specialists; for managers we weigh system design and process more heavily than any single tool. Every shortlist notes which platforms each candidate has run day to day.
We ask them to draw the lead lifecycle they last ran, explain one process they fixed with numbers attached and work through a scenario in your platform. That shows system thinking and hands-on depth. References confirm how they handled the sales side of the handoff, which is where marketing ops hires most often struggle.
Yes. A manager, an administrator and an analyst hired as one structure is how we run a pod, briefed together so each search builds on the last instead of restarting. The same 15% applies to each hire, payable as each one starts, and the manager is usually hired first so they can shape the rest.
Tell us your stack, where leads and numbers get lost and who the hire reports to. We reply within one business day with which of the eight seats it is and what it pays.
Most of our marketing ops searches are filled from people we already know, the week an employer briefs us. Set up a job alert for operations roles, or send your CV and we will come to you when a seat opens.
Marketing Operations sits in our RevOps, Systems & Data practice, next to RevOps, CRM and analytics. Email and demand generation run on the systems it builds, so they are here too.