Six seats sit under sales development, and most job specs treat them as one. We split them by the stage of the motion each one moves, screen for meetings that held rather than activity, and charge a flat 15% only once your hire starts.

Practice
Sales & Pipeline
Reports into
Sales development manager, or the VP Sales in early teams
Seniority
Entry level to Manager
Sales development representatives on headsets working through calls at their laptops
  • 6seats in this function, each briefed on its own terms
  • 15%of first-year base, paid only once your hire starts
  • 10working days from a signed brief to your shortlist
  • $0upfront: no retainer, no exclusivity, no monthly minimum

Six seats, and which one you are filling

Most briefs arrive titled SDR. Five of these seats will interview well for work that belongs to another, so we start with the stage that is broken, then the title.

The outbound motion, and the seat that owns each stage

Stage 1 of 5: Target

Moves: named accounts researched and mapped

2 seats

  • BDR (Business Development Representative)

    New-logo prospecting into accounts that have never heard of you: research, multi-channel sequences and cold calls. Usually outbound only, often account-based.

    Brief us when your pipeline depends on accounts that will never fill in a form, and you need someone to open them.

  • Enterprise SDR

    Multi-threading named enterprise accounts: mapping buying committees, working several personas at once and booking meetings that survive a long cycle.

    Brief us when your AEs sell six-figure deals to committees, and a single-threaded meeting dies at the first objection.

Stage 2 of 5: First touch

Moves: reply and connect rates

1 seat

  • Outbound SDR

    Volume outbound against a defined list: sequences, calls and social touches at a steady cadence, tuned for reply and connect rates.

    Brief us when the ICP is clear, the list exists, and the gap is consistent first touches at volume.

Stage 3 of 5: Respond and qualify

Moves: speed to lead and qualification rate

1 seat

  • Inbound SDR

    Replying to demo requests, trials and content leads within minutes, qualifying them and routing the right ones to sales.

    Brief us when marketing produces leads that wait hours for a reply, or sales says the meetings are not qualified.

Stage 4 of 5: Meeting held

Moves: meetings held that an AE accepts

1 seat

  • SDR (Sales Development Representative)

    Turning target accounts and inbound interest into qualified meetings an account executive accepts. The generalist seat: part outbound, part inbound, measured on meetings that hold.

    Brief us when you need first meetings on AE calendars and the motion is not yet split into inbound and outbound.

    Hire an SDR

Stage 5 of 5: Pipeline

Moves: sourced pipeline and team attainment

1 seat

  • Sales Development Manager

    The team's number: hiring, coaching, capacity, messaging, tooling and the handover agreement with sales.

    Brief us when you have three or more SDRs, results vary by person, and nobody owns the system they work in.

Measured on

  • Meetings held
  • Meetings accepted by an AE
  • Reply rate
  • Connect rate
  • Speed to lead
  • Show rate
  • Sourced pipeline
  • Pipeline to close
  • Ramp time
  • Cost per meeting
  • Activity to meeting ratio
  • Promotion rate to AE

Everyone books meetings in an interview. Few can show the ones that held.

Sales development attracts confident talkers, and a confident talker interviews well. We screen for the evidence underneath: what converted, what they changed when it did not, and how they take coaching.

  1. Meetings held, not meetings booked

    We ask for held and accepted meetings against target for the last four quarters, then for the story behind the worst one. Booked-only numbers are where we dig.

  2. A cold call on your buyer

    Every SDR candidate runs a short live call against a persona from your brief before you meet them. We score the opener, the discovery questions and the first objection, not the polish.

  3. Messaging they wrote themselves

    We ask for a sequence they built and the reply rate it earned. Borrowing from a playbook is fine; knowing why it worked is the point.

  4. Coachability, checked with a manager

    We ask which piece of feedback changed their numbers, then check it with a former manager. Ramp speed in this seat is mostly a function of how fast someone takes coaching.

Not sure which seat you need? Tell us where meetings stall and we will tell you which of the six owns it, or that it is a sales problem rather than an SDR one.

What sales development seats pay in the US

Public US benchmarks, read October 2026. SDR and BDR pay is a base salary plus a variable paid on meetings or pipeline. The ring is Built In’s self-reported average total, a separate dataset from the Salary.com base bar, so read the gap as a sign of the variable rather than an exact figure. The account executive row is the seat an SDR usually moves into.

Each bar runs from the 25th to the 75th percentile, the middle half of reported pay.

Base salaryAverage total pay, base plus variable

  • SDR

    Sales Development Representative

    $56,156 to $67,489 base$83,110 average total

  • BDR

    Business Development Representative

    $72,007 to $87,689 base$91,805 average total

  • Account Executive

    The usual next seat

    $87,513 to $111,393 base$212,849 average total

Bars: base salary, 25th to 75th percentile, Salary.com benchmarks for the United States as of October 1, 2026. Rings: average total compensation (base plus additional cash, self-reported) from Built In, reviewed September 30 and October 1, 2026. Public aggregates, not ZaphyrRecruit placement data. Location, segment and quota design move every figure.

Ten working days, brief to shortlist

The clock starts when the brief is signed and stops when three to five calibrated candidates are in front of you. Most of that time is spent talking to people, not searching for them.

  1. Day 1

    Calibration call

    Forty-five minutes with whoever the hire reports to. We leave with the number the seat owns, the range you can pay and the two or three things that genuinely disqualify.

  2. Days 2 to 7

    Search and screen

    We build the list from people doing the job now, approach them directly and screen every name against the brief before it reaches you.

  3. Days 8 to 10

    Shortlist with evidence

    Three to five people, each with a page: what they have run, why they fit this seat, pay expectations, notice period and where they are weak.

  4. After the shortlist

    Interviews, offer, start

    Interviews run at your pace. We handle scheduling, references and the counter-offer conversation, and nothing is payable until your hire starts.

What clients have written to us

Three clients, quoted as they wrote to us about searches we ran for them. We publish no names or logos without permission.

Questions employers ask before briefing an SDR search

In most teams an SDR qualifies inbound interest and a BDR prospects outbound into new accounts, but the titles are used loosely and plenty of companies use SDR for both. What matters is the motion. If the seat responds to leads, screen for speed and qualification. If it opens accounts that have never heard of you, screen for research, resilience and messaging. We brief against the motion, not the title.

We charge a flat 15% of the hire’s first-year base salary, payable only once they start. On a $60,000 base that is $9,000. Commission is not part of the calculation, there is no retainer, and nothing is payable if the search does not produce a hire.

Base salary for a US SDR runs $56,156 to $67,489 at the 25th to 75th percentile on Salary.com (October 2026), and Built In reports average total compensation of $83,110 once commission is included. The variable is usually paid on meetings held or on the pipeline they create. Location, segment and whether the seat is inbound or outbound move the number.

Ten working days from a signed brief to a shortlist of three to five calibrated candidates. Interviews and the offer then run at your pace. Strong SDR candidates usually have more than one process running, so a decision within a week of the first interview is what keeps them.

Usually an account executive, or a founder who is still closing. An SDR books meetings for someone else to run, so without an AE or a founder with time to take those meetings, the meetings have nowhere to go. Hire SDRs once someone can convert what they book and you know which accounts to send them after.

Yes. A Sales Development Manager is a different hire: they own the team’s number, the coaching and the handover with sales. We screen managers on the team results they produced and on how they hired, not on their own call metrics from years ago.

Yes. Several seats hired as one structure is how we run a pod: SDRs, a manager and the AE they feed, briefed together so the second and third hires do not restart the search. The same 15% applies to each hire, payable as each one starts.

Not always. Industry fluency shortens the ramp, so we look for people who have sold to your buyer or one close to it, but a strong SDR from an adjacent market often outperforms a weak one from yours. The brief decides which matters more, and we tell you which way we are leaning before the search starts.

Brief us on an SDR seat

Tell us where meetings stall and what the seat should own. We reply within one business day with which of the six seats it is and what it pays.


If you are an SDR reading this

Most SDR searches are filled from people we already know, the week an employer briefs us, before an advert exists. Set up a job alert for sales development roles, or send your CV and we will come to you when a seat opens.

Scroll to Top