Roles we recruit
Seven practices, 27 functions. Start at the practice when you cannot yet name the title; go straight to the function when you can.
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Five seats sit under email marketing, from the automation manager who keeps sends landing in the inbox to the retention marketer who wins back customers on the way out. We split them by the stage of the customer lifecycle each one owns, screen for revenue from email rather than open rates, and charge a flat 15% only once your hire starts.
Most email briefs ask for an email marketer and describe a deliverability problem, a campaign problem or a lifecycle problem. We start with where in the customer’s life the revenue is leaking.
The customer lifecycle by email, and the seat that owns each stage
Moves: deliverability, data sync and send reliability
1 seat
The platform underneath: HubSpot, Marketo, Braze or Klaviyo builds, data sync, deliverability and the technical health of every send.
Brief us when emails land in spam, data does not sync, or every new flow takes weeks to build.
Moves: list growth and segment coverage
1 seat
Customer data used for marketing: segmentation, list growth, preferences and the personalization rules every send relies on.
Brief us when everyone gets the same email, because the data to segment it is missing or unused.
Moves: revenue per send and click-through rate
1 seat
The email program: calendar, campaigns, newsletters and testing, measured on revenue and pipeline per send rather than opens.
Brief us when email goes out on a schedule, but nobody can say what it earns or which sends to stop.
Moves: lead and trial conversion through automated flows
1 seat
Automated flows across the customer lifecycle: onboarding, nurture, activation and expansion, triggered by behavior rather than dates.
Brief us when leads and trials go quiet after sign-up, and every flow is one generic drip.
Moves: renewal, repeat purchase and churn
1 seat
Keeping customers: renewal, loyalty and win-back programs, plus the churn signals that trigger them early.
Brief us when churn arrives as a surprise at renewal, and nobody markets to existing customers.
Measured on
Open rates are easy to quote and hard to trust since mail privacy changes. We screen for revenue from email, flows they designed and measured, and the technical depth to keep sends out of spam.
We ask for one program and the revenue, pipeline or retention it produced, with the size of the list. Open rates on their own are where we dig.
Candidates map one lifecycle flow they designed: the trigger, the branches, the tests and what changed after launch.
We ask how they diagnosed a deliverability problem: authentication, list hygiene, sending reputation and what they changed.
We test hands-on knowledge of the platform you run with a scenario, and check with a former manager how they worked with sales and product.
Not sure which seat you need? Tell us where customers drop out between sign-up and renewal, and we will tell you which of the five owns it.
Public US benchmarks, read October 2026. Email and lifecycle pay is mostly base salary. Self-reported data runs lower than the Salary.com bands below: Built In’s median base for email marketing managers is $75,000.
Each bar runs from the 25th to the 75th percentile, the middle half of reported pay.
Base salary
Email Marketing Manager
Salary.com base benchmark
$111,878 to $135,111 base
Lifecycle Marketing Manager
Salary.com base benchmark
$110,182 to $132,789 base
CRM Marketing Manager
Salary.com base benchmark
$107,400 to $137,490 base
Retention Marketing Manager
Salary.com base benchmark
$87,151 to $100,770 base
Email, lifecycle, CRM marketing and retention marketing managers: Salary.com base salary, 25th to 75th percentile, United States, as of October 1, 2026. Built In figure in the lead: median base salary, self-reported, reviewed October 3, 2026. Public aggregates, not ZaphyrRecruit placement data.
The clock starts when the brief is signed and stops when three to five calibrated candidates are in front of you. Most of that time is spent talking to people, not searching for them.
Day 1
Forty-five minutes with whoever the hire reports to. We leave with the number the seat owns, the range you can pay and the two or three things that genuinely disqualify.
Days 2 to 7
We build the list from people doing the job now, approach them directly and screen every name against the brief before it reaches you.
Days 8 to 10
Three to five people, each with a page: what they have run, why they fit this seat, pay expectations, notice period and where they are weak.
After the shortlist
Interviews run at your pace. We handle scheduling, references and the counter-offer conversation, and nothing is payable until your hire starts.
Three clients, quoted as they wrote to us about searches we ran for them. We publish no names or logos without permission.
An email marketing manager runs the campaign program; a lifecycle marketing manager designs the automated flows triggered by what customers do. Campaigns are scheduled sends judged on revenue per send. Flows are always on and judged on conversion between lifecycle stages. Many teams start with one person for both and split them once flows multiply.
Start with the number the seat owns: revenue per send, trial conversion or churn. Then name your platform and list size, because a strong Klaviyo operator in ecommerce and a Marketo operator in B2B are different hires. We screen for revenue from email, a flow they built and deliverability depth, then shortlist within ten working days.
A flat 15% of the hire’s first-year base salary, payable only once they start. On a $100,000 base that is $15,000, and the same 15% applies to every seat on this page. There is no retainer, no exclusivity and nothing to pay if the search does not produce a hire. If a placement leaves inside the guarantee period, we rerun the search at no further fee.
Salary.com puts email marketing managers at $111,878 to $135,111 base and lifecycle marketing managers at $110,182 to $132,789 (October 2026). Self-reported data runs lower: Built In shows a $75,000 median base for email marketing managers. Retention marketing managers sit at $87,151 to $100,770 on Salary.com. Platform depth and list size move the number.
Yes. We brief every search with your platform named, such as HubSpot, Marketo, Braze, Klaviyo or Salesforce Marketing Cloud, and test hands-on depth in it. Platform knowledge matters most for automation seats; for campaign and lifecycle managers we weigh results and judgment above any single tool. Every shortlist notes which platforms each candidate has run day to day.
Put prospect email with demand generation and customer email with lifecycle or retention, then share one platform owner. Splitting by audience keeps each team measured on its own number. A single email team works while the list is small, as long as someone owns deliverability for every send. One suppression list across both teams stops the same person getting two emails in a day.
Ten working days from a signed brief to a shortlist of three to five calibrated candidates. The flow walkthrough and platform scenario sit inside our screen, so your own interviews can focus on your customers and team. Interviews and the offer then run at your pace. Most candidates then need two to four weeks before they can start.
Tell us your platform, how big the list is and which number the seat should move. We reply within one business day with which of the five seats it is and what it pays.
Most of our email searches are filled from people we already know, the week an employer briefs us. Set up a job alert for marketing roles, or send your CV and we will come to you when a seat opens.
Email Marketing sits in our Demand, Search & Content practice, next to demand generation and content. It runs on the systems marketing operations and CRM teams build, so they are here too.